Quite often when people start their own business one of the first things they have to do (in most professions) is set up an online presence so that customers can find you and more importantly buy from you! For many, the build of a website can be a minefield, and in some cases, quite stressful.…
Business owners often choose a company name but don’t realise that the choice of name can impact how their company is found by prospective customers and therefore marketed effectively online. Once you have your company name, you’ll need to register the domain name i.e. the name you will use for online activity such as website,…
We’ve all received unwelcome or unsolicited email and too often have hit the delete button without even opening the message, let alone reading the content! Email marketing is often mistakenly aligned with direct mail – spamming needlessly and often achieving low success rates. However correctly targeted and designed well with relevant content, many businesses have…